Stratford Riverside


Frequently asked questions

What are you going to do about flooding?

The Warwick Road Lands and Fisherman's Car Park are in a floodplain but there are no current plans for buildings or complex structures to be built. All paths, walkways and any ammenities will be designed to withstand any flooding risk and all news trees will be selected for their ability to withstand water damage. Existing drains and ditches will be cleared and upgraded.

What about the local residents and fishermen that use the riverside now?

Residents and fishermen who already use the Fisherman's Car Park, the river frontage and the Warwick Road Lands are encouraged to continue using the space for recreation hobbies and sport. The cornerstone of the project is to greatly enhance the appeal and accesibility of the area to as many people as possible and to increase leisure and healthy-living opportunties for all.

What are the main benefits of revitalising the riverside?

There are many benefits - an economic boost for the town, creation of jobs and new businesses, more leisure and well-being spaces for residents and vistors, less car use within the town centre so less congestion and pollution. But perhaps most of all this is an exciting community project that will give Stratford something special to build in 2021, 2022 and beyond.

When can I see the results of the consultation?

We aim to publish the results of the consultation and the feedback gathered by February 2021.

How will my views and opinions be used?

Stratford on Avon District Council and Stratford Town Trust are working together to deliver the Riverside project. We will read all feedback carefully, gather and collate the information and then present the outcomes to the project stakeholders and public in February 2021. Data provided regarding this project will be shared only between the two organisations and any data received will be treated in accordance with the relevant data protection policy.

Carparks  - why are you concreting over a field? Haven’t we got enough carparks?

The plan details a carpark adjacent to the current one at Fisherman’s, notionally it is stated as being for 500 cars. Any carpark will be delivered in as green a way as possible. We won’t tarmac or concrete. At this stage we have no idea if this is the right number and what a layout might look like.

Currently there are 50 spaces at Fisherman’s and only one disabled space. The layout is not efficient and over the last ten months the car park has been regularly over capacity with people then choosing to park illegally and dangerously around the space and on the Warwick Road.

The entrance and exit from Fisherman’s carpark onto the Warwick road is hazardous, particularly if you wish to turn right. Extending this carpark will enable more people to park safely and use the river/riverside; will enable the introduction of electric charging points and will allow a safer entrance and exit. We appreciate that this is not an easy fix and will be working with WCC to achieve this.

The plan shows minimal parking at the Seven meadows Road end of the scheme. This is purely indicative and is contingent upon SDC acquiring the “Onion Field”.

In both cases if we are able to bring cars off the road at the perimeter we can reduce congestion and improve airquality within the town, leaving town centre parking more available for residents .

Will you be charging for the carparks? The honest answer is very likely yes but we want to explore schemes that give residents a preferential rate

Preserving habitats and biodiversity. The land is so wild it must be really species rich. Why do you want to trample all over it?

STT are custodians of the wild land between Fisherman’s and the leisure centre. We are working closely with Warwickshire Wildlife Trust and specialist consultants Middlemarch Environmental www.middlemarch-environmental.com to ensure that the ecology of this area is enhanced through a tailored management plan. WWT are fully in support of the scheme as the current ecology is relatively uniform and is likely to decline if not managed in a way that promotes biodiversity. Until the 1960’s half of this land was a rubbish tip.

Ian Jelley, Director of Living Landscapes at Warwickshire Wildlife Trust said: “The area is designated a Local Wildlife Site, which recognises the important role it plays for native wildlife in the local area. In addition, because it is located next the River Avon it plays a crucial role in habitat connectivity, enabling species to move through the landscape. Over time, dominant species prevail, creating uniform habitat, reducing the overall number of plant species. So much of our natural world interacts in a complex system of food webs, that as soon as you reduce the overall plant species diversity, you reduce the overall wildlife further up the food chain. Prior to human habitat this diversity was created from large groups of herbivores like bison, however in the UK we no longer have these and therefore human intervention in the form of management required.

With the right sympathetic design, the site could be enhanced for wildlife by improving the habitat condition and enabling people to get closer to nature in their daily lives. Opportunities like this could contribute to ensuring that 30% of land is supporting nature’s recovery by 2030, whilst at the same time providing benefits to local people by enabling them to access high quality greenspace on their doorstep. We know that interacting with nature helps people’s mental and physical wellbeing. and therefore sites like this could provide multiple benefits to wildlife and people in Stratford.”

I don’t want to share the space with dog walkers/runners/cyclists/wild swimmers/kayakers/screaming children/tourists and visitors. Why can’t you just leave things as they are?

Since April people have really valued being able to get outside and in Stratford we are lucky to have beautiful surroundings on our doorstep. There has been a renewed interest in river bathing and water sports, all of which is brilliant for people’s health and wellbeing. We should be encouraging this to continue for the many and not the few. Currently there is only one accessible path from Fisherman’s to town. The large expanse of land will allow us to create natural meandering paths through the space where we can tell people about the species around them and allow them explore. There is room for everyone including the wildlife. There is a great example here in Doverhttps://www.samphirehoe.com/about-samphire-hoe/ We would like this end of the scheme to be a real exemplar in green regeneration.

Why can’t you just use the  money to help the businesses?

The Getting Building fund is aimed at regeneration and new ideas rather than crisis management – there are other LA and government schemes to support that. Even if we could give the money directly to business, with 384 of them the amount for each would be ineffective.

Town centres are in decline across the UK and with our reliance on hospitality we’ve been hit really hard ITV News Report . Businesses have already closed and blaming it on “high” rents is misleading. Businesses who have adapted and been able to flex their operation look to be in better shape – MOR bakery is a great example of this. Visitor numbers are not expected to recover until 2025 and with the RSC and SBT likely to remain closed until mid-2021, at the earliest the town needs to take this flexible approach and provide other reasons for people to visit the town, stay longer and spend money in our local businesses

Contact Us

Stratford Town Trust

14, Rother St, Stratford upon Avon CV37 6LU


Stratford-on-Avon District Council

Elizabeth House, Church St, Stratford upon Avon CV37 6HX


Stratford on Avon District Council and Stratford Town Trust are working together to deliver the Riverside project. Data provided regarding this project will be shared only between the two organisations and any data received will be treated in accordance with the relevant data protection policy.





Stratford-upon-Avon Town Trust is a registered charity (no. 1088521) and a company limited by guarantee, registered in England and Wales (no. 4222949). It is also a Trustee of the Guild Estate Charity (no. 217484) and College Estate Charity (no. 217485)